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Forward Drive: The Race to Build "Clean" Cars for the Future, by Jim Motavalli
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Amazon.com Review
Few consumers have been attracted to "clean" cars--those powered by something other than traditional internal combustion engines--because they aren't satisfied yet with critical factors such as appearance (too odd), cost (too high), dependability (too uncertain), and performance (too limited). The times they are a-changing, however. A host of catalysts, including new legal requirements and shifting public opinion, is finally driving automakers toward relevant alternative technologies that actually date back 160 years. And Jim Motavalli, who travels an unusual professional route as both syndicated auto columnist and environmental reporter, chronicles the buildup and potential payoff in his intriguing book Forward Drive. "The information I came across ... described a personal transportation revolution that was becoming tantalizingly close," he writes. "Here, at last, were vehicles that promised to not only greatly reduce pollution but also to perform better, be more reliable, cruise farther, and last much longer than anything the public had ever seen." Written for those "who'd somehow failed to get their engineering Ph.D.s," it absorbingly examines the history of such vehicles, the impact of gasoline automobiles, the pioneers who already utilize alternative power, the large and small R&D operations, the political and financial forces under which everything operates, and the broader picture of sustainable transportation. --Howard Rothman
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From Publishers Weekly
Despite Motavalli's position as editor of E: The Environmental Magazine, this is not a polemic describing the horrors of gasoline-powered cars. To be sure, Motavalli is firmly in favor of moving toward more fuel-efficient, less-polluting autos, but he is pragmatic enough to realize that such a change is not going to occur at the snap of some environmentalist's fingers. In his cogently written, well-researched account, Motavalli argues that market forces are ushering the U.S. into a clean-car era. Improvements in technology involving batteries and fuel cells, along with global warming, dwindling oil reserves and government mandates such as that of California's Air Resources Board, which calls for 10% of an automaker's fleet to be zero-emission by 2003, are all merging to create a market for electronic cars. But the most important factor driving increased domestic research into non-internal combustion engines (hybrid cars that combine gasoline with alternative power sources as well as hydrogen-propelled cars) is the fear that Detroit could be blindsided by the introduction of clean cars by foreign manufacturers, which American car makers believe could do the same damage to their market share as Toyota and Honda did when they began selling fuel-efficient autos a few decades ago. While Motavalli addresses environmental issues, his straightforward account is more likely to appeal to car enthusiasts who want the inside track on the status of electronic vehicles. (Mar.) Copyright 2000 Reed Business Information, Inc.
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Product details
Hardcover: 273 pages
Publisher: Sierra Club Books; First Printing edition (February 29, 2000)
Language: English
ISBN-10: 1578050359
ISBN-13: 978-1578050352
Product Dimensions:
6 x 1 x 8.8 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review:
3.8 out of 5 stars
6 customer reviews
Amazon Best Sellers Rank:
#8,708,292 in Books (See Top 100 in Books)
The author claims to have written this book mostly in 1998. My edition has an afterward from a few years later. In any case, 1998 was a year in which things looked much different for alternate-energy cars. On the positive side, this book has a lot of interesting information about the history of cars in general and non-gasoline cars specifically. It is good for a background read. About the second half of the book deals with ideas for electric, hydrogen, hybrid and other types of non-gasoline-powered cars. That's where the book gets a little dicey. The first issue I have is the dizzying array of people and ideas presented. Sometimes it's hard for a layperson to get a solid grasp on what's more likely to be successful. The second problem is obviously the date of the book. GM's legendary "killing" of their electric car and 8 years of President Bush's oil-centric energy policies ended up making the book look overly optimistic. For example, the author on many occasions cites estimates of how many electric or fuel cell cars will likely be on the road by 2002 or 2004. These numbers, of course, didn't happen. So in some ways, you could transfer the optimism of the book to 2008 and say that the ideas the author suggests could be realized by 2004 might actually happen by 2014. In any case, this appears to be a highly respected book, and I give it 4 stars because it really does do a nice job of presenting background material that's worth knowing. I even learned a few new things even though I've read a number of books on this topic already.
For context, this book was written when the GM EV1, Honda EVPLus and Toyota RAV4 EV were on the road, and the Prius was just about to be introduced in the US. Hydrogen fuel cells were just around the corner in 2003. Looking back from 2017 we know that the EV's were crushed, hydrogen fuel cells are no closer to reality, and the Prius sold millions. Based on what has happened since Motavalli wrote the book the emphasis and number of pages he devoted to hydrogen and his gullibility in interviewing GM officials seems pretty lame. A couple of folks he interviewed hit the nail on the head, like Ralph Nader's extremely pessimistic view of the big automakers.But we probably do need to be reminded of the outlook in 1998, gas was cheap. Global warming was still in debate. Car companies could still suggest tailpipe emissions were not the cause of global warming. Clean diesels were just around the corner.The book is an interesting snapshot of a moment in time, but I can't recommend it because so much of it is about hydrogen fuel cells, a technology that appears to always be a decade away.
"Forward drive" is a pleasure to read, written by Jim Motavalli, who is well-versed in his subjects. Reading this book is one of the few things today that makes me feel like I'm actually in the 21st century, not stuck in the 90's and never progressing. The book has a wealth of information not found in any other book, and there are only a few books about the future of automobiles. I had no idea that big automakers were not really in a hurry to give us a truly revolutionary car with a new power source; it seems the profit margin was less for holding off in research and development because of some link with oil companies. I mean, come on, it's the year 2001! Where are all the cars like we saw in Bladerunner? Are we still stuck using twenty-miles to the gallon gasoline internal-combustion engines? What is the message from automakers when cars depicted in video games, for example, seem more real than the actual future? Why isn't there yet a car that is beyond what we have?The book discusses much needed information about "the race" to build cleaner cars, and that a car with no emissions--a technological difficulty in itself--is actually possible. The questions of fuel efficiency, speed, power and appeal of futuristic cars are also addressed, indicating the knowledgeability of the author. Key among the topics of "Forward Drive" is affordability. I would not pay $100,000 to drive a non-polluting car, simply because I'm not willing to pay that much just to drive.Motavalli, editor of "E:" magazine, clearly shows his love for the craft of writing nonfiction. "Forward drive" cannot be fully absorbed in only a skimming or a preview; it takes a dedicated block of time to actually read its pages carefully. I have found it very helpful as a reference in the book that I am writing. This book is one of those you don't want to bring to the second-hand store if you have any concern at all about the future--which is actually right now. Highly recommended for intelligent minds. It's about time we have some new information about something that affects the majority of Americans: driving. Buy "Forward drive," you won't be disappointed.
As an alternative fuels engineering research student at the University of Liverpool, UK. I found Forward Drive to be both informative and quantitatively sound. An excellent account of each particular type of fuel cell vehicle, provided any reader with relatively little knowledge, a picture of the intrinsic complexities related to the commercialisation of fuel cell vehicles. Although Jim may be opinionated on fuel cell vehicles, adequate justification was placed upon the diminish of the internal combustion engine and necessity of the fuel cell vehicle for the future sustainability of transportation.
this is the most exciting and interest book i have ever read on cars. I have found out so much information on cars of the future it is amazing. Jim Motavalli does a great job of explaining how these cars will work to the average person who doesnt know alot about cars.
This book is just flat out amazing. I read it every night, and that's a lot of reading (272 pages a night). Anyways, trust me, it talks about cars that are developing, such as electric and nitrogen...Peace out fools
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